Marketing for Painters
Word of mouth
If you have time on your side, word of mouth is the best, cheapest and most sustainable way to market a painting and decorating business. Ask satisfied customers to refer you to their friends.
Referrals
Once you have completed work for a customer and been paid, tell them about your simple referral scheme.
"If you recommend me to your friends, I will give you a nice gift by way of thanks for supporting me." Give them a gift subscription to a popular magazine they might like, or a meal for two at a local restaurant. Financially, it won't send you broke, but it is a gesture, a genuine sign of appreciation, and generates major feel-good for both parties.
Marketing a painting and decorating business online
Need a web-site for your painting business? Having a web-site is now essential. But no matter how good your web-site is, it wont help you if no-one can find it. One of the easiest things you can do is list your business on Google Maps. It's free, and it is also the number one way people search for painters in their area on the internet.
Another way is to get listed on this website. The more web-sites link to you, the higher your search engine ranking will be. Getting listed on popular web-sites like GreenPainters can really help. You can also learn more about professional SEO.
Signage
Your vehicle is a moving billboard, so use it to advertise what you do. Keeping it washed, clean and well-presented tells your potential customers that you care about appearance. Get some inexpensive sign writing with your business name and contact details. Anyone who sees your car and needs a painter might think about contacting you.
Track Your Leads
The new Trace My Business Program is now available. We all know marketing is a necessary evil, but the trick is to understand how your marketing dollars are performing in terms of returning value for money (or effort). Different businesses make different decisions about what marketing activities to engage in, and the investment that will be made in each of these activities. The most important part for any business though, is to measure and monitor the results of these marketing activities.
Trace My Business will keep a record of ALL your clients. Buy now
Want to learn more? Attend the Painters Business Management Course
